Actor Lee Pace poses for a portrait in Beverly Hills, Calif. on Friday, April 18, 2008.  "I think people are really cautious about important movies," said Pace, who stars in "The Fall," opening Friday May 9, 2008. "If you're told, `There's an important movie coming out,' people would rather chew glass than go see it." Near as Lee Pace can tell, the best way to scare audiences away is to tell them how good something is.