Rapper Lil Jon poses with Playboy models as he arrives at the Playboy Super Bowl XLI party in this Feb. 3, 2007, file photo in Miami. There's a battle royale brewing in Arizona that has little to do with the Patriots or the Giants. In the days leading up to the Super Bowl, magazines such as Playboy, Sports Illustrated, ESPN and Maxim will rival video game publisher Electronic Arts, trading card company Upper Deck and a few others for the biggest, bestest, loudest and most exclusive celebrity-filled Super Bowl party ever. In the days leading up to the Super Bowl, magazines such as Playboy, ESPN and Maxim will  rival  for the biggest, bestest and most exclusive celebrity-filled Super Bowl party ever.